This year, we have embraced our role as rag-tag alchemists, traveling the world on a regenerative journey. Along the way, we’ve forged meaningful partnerships, championed soil health, and celebrated milestones that reflect our belief: your skincare is only as vital as the land and people it comes from.
From the farms of the Columbia River Valley to the women’s co-operatives of Morocco, each step of this journey tells a story—one of regeneration, connection, and collaboration. Here’s a glimpse into the highlights that have shaped our year and the partnerships that inspire our work.
HydroSouls:
Nurturing the land in the Columbia River Valley
In Washington state’s Columbia River Valley, we are moving forward with Regenified certification for the farms where we source our hydrosols. After months of preparation, we’re now sharing data and planning a site visit next month to ensure these lands meet the rigorous standards for regenerative agriculture. This is an exciting step in creating truly vital hydrosols that embody our commitment to soil health and biodiversity.
Olive oil:
Sourced from the world’s first ROC-Certified olive grove
We are proud to announce that our products will now feature Frantoio Regenerative Organic Certified (ROC) olive oil. Sourced from the world’s first ROC-certified olive grove, Frantoio Grove is nestled in California and renowned for its commitment to regenerative practices. These practices restore soil health, nurture biodiversity, and produce olive oil of unparalleled purity. While products already on the shelf may not yet feature this ingredient, all future formulations will incorporate this exceptional olive oil.
Herbs:
A partnership with Oshala Farm
This year marked the beginning of an inspiring collaboration with Oshala Farm, nestled in Oregon’s Applegate Valley. Elise and Jeff Higley, co-owners of the farm, have created a regenerative haven certified by the Regenerative Organic Alliance.
Currently, eight herbs from Oshala are being steeped in our lab, forming extracts that power many of our cleansers, moisturizers, and balms. Next summer, we’ll add another 13 herbs to this collection, bringing nearly all of our herbal extracts to ROC certification.
Shea butter:
Regenified Certification in Ghana
By February, we will incorporate Regenified Certified shea butter sourced from the Organization for Indigenous Initiatives and Sustainability (ORGIIS) in Ghana into all of our butters, balms and moisturizers. ORGIIS is committed to empowering communities and regenerating the environment through sustainable farming practices, ensuring that this deeply nourishing ingredient is produced with care for both people and the planet.
Sustainable Herbs Initiative (SHI):
Learning journeys with Ann Armbrecht
This past June, we joined Ann Armbrecht, founder of the Sustainable Herbs Initiative (SHI), for a four-day workshop in southern Oregon’s Applegate Valley. Ann’s mission is to address challenges like poverty, biodiversity loss, and the climate crisis by fostering collaboration and awareness in the botanical industry.
Her workshop, rooted in deep connection to the land and plants, resonated deeply with our team. Inspired by her vision, we’ve strengthened our commitment to working with SHI, as well as creating products that honor the interconnectedness of plants, people, and the planet.
Argan oil:
Regeneration in Morocco
This September, we returned to Morocco to visit Mohamed El Karz (Simo), founder of Argand’Or and Royal Argan. Simo has dedicated his life to supporting women’s co-operatives and preserving the argan tradition.
Despite a seven-year drought, Simo has prioritized supplying argan oil to ethical partners like evanhealy, even reducing supply to major European retailers. During our visit, we witnessed the fruits of a government-backed reforestation project, which has planted 48,000 argan trees in co-operative lands. This initiative not only combats soil erosion and promotes carbon sequestration but also restores ancestral heritage and supports the financial independence of the women in these communities.
Beyond Organic
Two paths to regenerative certification have emerged: Regenerative Organic Certified and Certified Regenified. The former uses the USDA Certified Organic standard as a baseline upon which other pillars are included in one certification. Regenified recognizes and certifies those who adopt regenerative practice. Both are supporting farmers to rebuild our soil health. Ultimately contributing to long-term solutions to the climate crisis, factory farming, and fractured rural economies.
Looking Ahead
Our regenerative journey is far from over. Whether it’s bringing more ROC-certified herbs into our products, nurturing biodiverse farms, supporting sustainably wild harvest botanicals, or empowering global communities, we remain committed to creating skincare that honors the vitality of the earth and its stewards.
This year has been a celebration of the partnerships and milestones that inspire us to keep growing, learning, and regenerating. Together, we are shaping a future where beauty is rooted in respect for the land and the people who nurture it.
We are deeply grateful for the farmers, artisans, and stewards of the land whose dedication and wisdom make this regenerative journey possible, and for you, our community, who share in our vision.
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